10 Things To Avoid During A Trademark Survey

The survey for proving and disapproving trademark or where there is likelihood to create confusion are carried out by attorneys to avoid problems.

The 10 things to avoid while doing a trademark survey are as follows:-

1. The target market for questioning is often wrongly chosen for the survey

If the relevant target market is wrong, the survey is carried out in a wrong way. Such a wrong survey provides erroneous results which are harmful for the survey. The survey to be accurate should not be monotonous and boring. Such a survey is not very useful since it may often involve faulty answers.

2. The medium of data gathering should not be based on any other source than the Internet

This mode of data gathering has been accepted by the courts as it is the most effective means for data collection. Data collected from the internet is much more authentic than the data collected through telephones.

3. The survey to be authentic and correct should be provided with enough time

A survey carried out for a longer time is much more detailed and the chance of any error is also less. A faster-developed survey often gives incomplete results and hence required an amount of time should be given to the survey for carrying it out properly. Such surveys are often less authentic and provide erroneous results. The most common mistake of an incomplete survey is one in which the company branding is missing. A complete survey is one which has such questions that draws the attention of the people and by the end of the survey, the company branding is also carried out.

4. Enough amount of money resources should be employed to carry out the survey

It is a common belief that surveys are expensive. New technological developments nowadays have helped to reduce the cost of carrying out a survey. Surveys with new technological implements are much more authentic and correct.

5. The survey to be authentic should be both valid and reliable

A survey that produces results that are extraneous to the key issue at stake is said to be invalid. A survey to be valid should be authentic and reliable. A reliable survey is one which can be relied upon for the results. These surveys prove to be useful for the later times and can be used as references.

6. When a multiple numbers of survey experts are appointed for the same issue, it can doom the survey

Two or more experts may often not agree to the same point and often an adversarial attorney has to be appointed. The advisory attorney may make changes in the survey and produce results according to his own wish. This makes the survey more complex.

7. There should not be any unnecessary questions asked during a survey

An unnecessary question asked in the survey may lead to wrong results which may hamper the survey in a whole. The survey should have relevant questions for the end results to be correct and authenticate.

8. There should not be any control when it is not needed

A control group is a group which is separated from the rest of the survey where the variable tested cannot influence the results.

9. Leading and compound questions should be avoided

Leading and compound questions often confuse the people and they tend to answer questions which are misleading. When a leading question is asked, it may often result that the person may answer something which he had not decided to answer. A leading question is one in which the question suggests the answer itself. A compound question is one in which provides with obvious answers. These questions should be avoided during a survey because it reduces the credibility of the survey.

10. Ancillary or additional information to the specific data should not be disregarded

The ancillary data that is produced is important and should be explained in the survey report. If it is not explained properly, the good results from the survey may be destroyed. Thus all the data should be fully utilized and explained.