US based global giant, Mc Donald’s recently lost a legal battle with the Irish food giant, Supermac’s over the “Big Mac” and Mc trademarks. Supermac’s filed a petition before the EUIPO for cancellation of the use of the trademark by Mc Donald’s. The EUIPO said that Mc Donald’s have failed to prove genuine use of the disputed marks. As a result of this, the EU trademarks were revoked in entirety from the date of application, leaving a room for appeal to Mc Donald’s.
Supermac’s also accused Mc Donald for trademark bullying, registering brand names etc.
Earlier Mc Donals’s had attempted to put a stop on Supermac’s plan to expand into UK and Europe by claiming similarity in their names. This EUIPO judgment comes as a blow to the US food giant’s main argument.
This judgment comes as a relief to the small companies who are overshadowed by the giants in the market.
However, a matter of big concern for all the burger lovers still remain – will we still get to gorge on our favourite Big Mac Burger?