Stobbs launches ‘IP-as-a-service’ platform for brand owners

A new online platform has been launched aiming at brand owners by Stobbs, IP and brand law consultancy. The service called iaido provides data analysis to brand owners who wish to track the effectiveness of their trademark portfolio by blending real-time consumer purchasing patterns with their brand IP.
The global drinks company AB InBev has also been enlisted.
The founder of iaido claims that they have built a solution that allows brand owners to build out their protection strategy and then compare it with their existing portfolio and business intelligence data. They stated that this is a solution and a fundamental need designed the vacancy in the IP software industry.

Iaido claims that it will give users an instant picture of their IP performance by automating series of manual processes, connecting strategic brand expertise together with practical and actionable outputs.
This new system has been endorsed by the global director of AB InBev as he stated iaid? is incredibly powerful, combining big sets of data at lightning speed with the ability to offer instant reporting on otherwise complex and time-consuming analysis.
He also said that iaido helped them to take the management of our trademarks to the next level, both by freeing up resources and enabling trademark analysis and reporting previously unheard of.